All Posts

A naming convention for campaigns, flow names, and flow messages is EXTREMELY important. It makes analyzing and slicing data so much quicker

Vetchy is a California based swimwear brand specializing in underwire fashion swimwear of premium quality. Visit their website NOTE : I...

The Nugget is a versatile, foam-based play couch that transforms into endless configurations for kids to climb, lounge, and imagine. It...

12th Tribe is a globally inspired fashion brand that blends boho-chic aesthetics with modern, trend-forward designs, offering unique,...

Not all ESPs have what you need. Don't waste time searching for a countdown timer or how to create "add to calendar" links. I have a...

Conducting an email and SMS audit when starting with a brand is essential for understanding the current performance and identifying...

Following email marketing best practices is essential for building trust, increasing engagement, and driving conversions. Optimized email...

Moon Juice offers plant-based supplements, adaptogenic blends, and beauty products designed to support holistic wellness. Using...

A marketing communication calendar is a vital tool for e-commerce brands to stay organized, strategic, and proactive. It ensures that...

Wilderdog offers durable, adventure-ready gear for dogs, including leashes, collars, and outdoor essentials. Made with high-quality...

Goodr offers stylish, affordable, and performance-driven sunglasses designed for active lifestyles. With features like no-slip, no-bounce...

Masienda offers premium heirloom masa harina, tortillas, and kitchen essentials that celebrate traditional Mexican cuisine. Made from...

There's more than one way to build an email flow, but some setups are over-engineered and hard to folllow.

Mapping out your process is a great way to see if your process is bloated or streamlined. I once had three clients at the same time....

Pupford offers high-quality training treats, supplements, and resources designed to help dog owners train and care for their pets...

Smalls is a premium cat food brand offering fresh, high-quality, human-grade meals tailored to a cat’s needs. Made with real ingredients...

Tru Niagen is a health supplement designed to support cellular energy production and promote healthy aging by boosting NAD+ levels in the...