Email Best Practices

Following email marketing best practices is essential for building trust, increasing engagement, and driving conversions.

Optimized email design, compelling subject lines, personalized content, and clear CTAs improve open and click-through rates while reducing the risk of emails landing in spam folders. Additionally, adhering to these practices ensures compliance with regulations, strengthens your brand's reputation, and maximizes ROI by delivering valuable and relevant content to your audience.

This guide contains recommendations on the following: Email Best Practices Guide

1. Subject Line

2. Preheader

3. Images

4. GIFs

5. Layout

6. Header & Footer

7. Dark Mode

8. Personalization