There's More Than 1 Way To Build A Flow
- wisekarinanalytics
- Jan 16, 2025
- 1 min read
Believe it or not, these are the same flows:


It is very possible to over-engineer a flow, which makes it difficult to update creative down the road or to track its progress. I've seen the same email in multiple locations in a flow, and it just doesn't make sense.
In order to achieve the simplified flow you see above, I utilized filters on each message.
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